On September 3rd Michael Jordan walked to the center of the field at the onset of the University of Michigan’s first football game of the 2016 season. The eye-pleasing, ceremonial activities of (arguably) the world’s best basketball player overshadowed any discussion around the details of the contract which led to his honorary captain’s position. The team…
Category: for the business
Let us all agree: Support is not collaboration
Do you want me in a meeting? I’m there. Do you need my POV on something? I’ll offer it. (sometimes, ok most of the time, unsolicited) Do you want me to share something on email, social or make a phone call? Done.
Ignoring time management screws others- but mostly your reputation
I am writing this while I am waiting for a meeting to start where the organizer isn’t present. Let’s see how far I get. Communication is at the center of business. Emails, SMS, snaps, IM’s on any one of 10 different platforms, social media – they all tell other people things we are thinking. The…
A Retort Sir: Content management systems are NOT killing creativity
A colleague shared with me an article by Mark Gowland on Venture Beat claiming that “Content Management Systems are Killing Creativity” – a claim that on its face could seem, if not reasonable, then certainly plausible. There has been, with the heavy influence of technology, a sentiment among creatives that anything that begins with structure, is…
A retrospective of the Google micro-moment Kool-Aid | Customer Experience
If you aren’t aware of micro-moments, well, I’m not sure where you have been. The concept is simple – identifying the touch points and desires of your customers and matching them with a feature, function, content or device which reduces their frustration, friction or at least matches their expectation.
Empathy is the new black
And by black I mean the color of the souls of everyone who are glued to their device (myself included). In order to continue the evolution in our relationship with technology, organizations will need to deeply and holistically embrace empathy as the North Star for their business models, not just their marketing.
A race to structure – Google AMP, Facebook Instant Articles & Apple News (what you should know)
Three major channels are making strides to normalize the format and structure of web content presented through their user interface. The content they seek to normalize resembles content like articles & blog posts, or content marketing in general.
The Employee Experience: the secret sauce to change, evolution & success in CX
Companies are ignoring a challenge that is much earlier in the value chain than identifying their customer experience. The desire of senior leaders to mandate a cultural shift from product or service to experience has left a void which is the foundation of its success: Employee Experience.
The Employee Experience: the secret sauce to change, evolution & success in CX
Companies are ignoring a challenge that is much earlier in the value chain than identifying their customer experience. The desire of senior leaders to mandate a cultural shift from product or service to experience has left a void which is the foundation of its success: Employee Experience.
The Modern Consumer Creed – repeat after me
I am not sure why this hit me the other day. I was riding through LA on the hog and came across uniformed Marines, holding their rifles. I was reminded of Full Metal Jacket (?) where the Marine creed was made popular.
I am Jason Fields 