I heard about Uber quickly after they launched. A colleague of mine and I were going from one bar to another on the otherside of town and rather than hailing a cab, he whipped out his phone, hit a button. Literally moments later a town car showed up. Absolutely phenomenal.
Category: common sense
Don’t ever use ‘Click Here’.
I can’t believe I am writing this. It seems so obvious and clear cut, and yet day after day I visit websites that give me snippets of information and then ask me to Click Here to learn more.